UAE’S Inclusive Fashion Movement: Designers Championing Size- Inclusive Style

 

In recent years, the fashion landscape of the United Arab Emirates has evolved significantly- not just in terms of luxury labels and modest-wear, but also in the crucial realm of size inclusivity. A new wave of designers and brands are pushing boundaries, ensuring that style isn’t just for one body type, and that in a region where tradition and modernity meet, everyone can feel represented, confident and seen.

Embracing size inclusivity

Looking for the latest fashion trends and styles with size inclusivity? VESIMI is a multi-designer online and offline fashion store in UAE, offering high quality bridal, vacation and festive clothing. One of the standout voices is Dima Ayad, a Dubai-based Lebanese designer whose label offers sizes from XS to 4xl. She launched her brand in 2010 out of frustration at the lack of stylish choices for curvier women and built it into a platform for body inclusion rather than mere body positivity.

Why this matters in the UAE

In a country known for its global shopping hubs, luxury fashion, and high-profile global collaborations, inclusive sizing hasn’t always been front-of-mind. But attitudes are shifting:

·         Inclusive sizing means that local women of all body shapes can participate in fashion in a meaningful way.

·         It challenges traditional norms and stereotypes around beauty, body shape and “what fits”.

·         It creates commercial opportunities: brands that tap into undeserved segments are filing a gap and differentiating themselves.

Challenges and opportunities

There are still hurdles: size-inclusive production may involve more patterns, more sizes, more inventory risk; plus-size models and representation remain less visible; and entrenched mindsets around normal sizing persist. The brand VESIMI identify the problem and make a solution for all size women.

Final thoughts

The UAE’S inclusive fashion movement is more than just “adding bigger sizes”. It’s about creating a fashion ecosystem where style adapts to people- not the other way around. Designers like Dima Ayad and brands like VESIMI are proving that inclusivity can be stylish, high quality and regionally relevant.