Designer Amit Aggarwal on dressing up Priyanka Chopra Jonas, his brand's USP and more
At 42, with a relatively young brand that marries innovative technology (cue metallic polymers) with heritage craftsmanship, Delhi-based couturier Amit Aggarwal has ensured his sculpted artworks stand out in a crowd. His brand identity may be a tale of contradictions - futuristic yet timeless, modern yet rooted in tradition - but the DNA of an Amit Aggarwal ensemble is indisputable. Hailing from a family of engineers, science is integral to this NIFT graduate's design aesthetics, evident in the recycled material he uses to create modern silhouettes or the sustainable fashion wear he promotes. Having dressed a host of celebrities, including Janhvi Kapoor and Ananya Panday, it is his eye-popping old-school textile drape as worn recently by Priyanka Chopra Jonas at The Nita Mukesh Ambani Cultural Centre (NMACC) opening in Mumbai in the presence of global superstars like Zendaya and Gigi Hadid that has social media talking. Ahead of an exclusive one-day exhibition in Dubai on May 4, ...